Customized USB Drives - The Little Known Promotional Hero For Small Business

Virtually every business manual, book, guide and course will tell you that marketing is an absolute necessity if you want your small business to succeed. Fortunately, the advent of the digital age has introduced plenty of new ways to make your business known among your target consumers. One of the more interesting - and effective - marketing approaches in recent years is through giving customized flash drives to people who might be interested in what your business offers.
It's an update on the traditional method of giving promotional pens, memo pads or organizers to customers.
Only now, you're giving something that has a high likelihood of actually being used by its recipients, and therefore create bigger opportunities for visibility and brand awareness and in developing good will towards your company.

Large multinationals give them away on their snazzy events and product launches; big academic institutions are also using them on recruitment activities and as gifts to their faculty and students. If the big guys are doing it, and getting results from it, why shouldn't you? Are Customized USB Drives Expensive? Compared to conventional promo items like pens and plastic coffee cups, customized flash drives do cost more per unit of purchase.
But because of their popularity among the public at large and among businesses of virtually every industry, the prices of these drives continue to go down.
And if you're buying in bulk, there's a great likelihood of getting good deals from your supplier, some of whom even offer first-time order discounts.

If you're still on the fence about shelling a part of your marketing budget to customized USB drives, just consider these benefits of having them in your marketing plan.

USB drives are in-demand by almost everyone, and your customers and leads will love to receive something that they can actually use for work and other tasks.
You can also use your customized USB drives as high-tech marketing brochures by pre-loading them with your latest flash video, PowerPoint presentations and product catalogs.

You'll save money and help the environment by printing less paper for your marketing materials.

Remember that environmental consciousness is an increasingly important factor in purchasing decisions of consumers. Viewed this way, sharing these customized USB drives is a win-win solution for you and those who receive them.
Small Business Marketing Strategies for Customized USB Drives Here are some of the ways you can use your promotional flash drives in your marketing activities Leave them with your calling card on cold sales calls and meetings Pair them as a freebie with an item from your catalog Include them when sending press releases and news announcements to your local publications Gift them to big-ticket or long-time customers and business partners Give them away to drive traffic to your booth when attending industry events Give them away during local holidays, parades and other special events These are just a few of the things you can do to help spread word about your small business.
Just be creative with it and you'll see impressive returns to your business in little time.
One last tip: The success of this endeavor will largely depend on your choice of supplier, so make sure you deal with a company that are friendly to small businesses.